..It’s when you wish to dance in the rain without an umbrella, just to get the scent of rain in your hair.
..It’s the knowledge that all other biscuits in the world, no matter how much fancier, still pale in comparison to the one that is in front of you with a glass of milk. Or tea. Or coffee.
..One bite is all it takes to know these trinkets can talk, can say just one word, and with that one word they can bring malevolent armies to their knees…not with might, not with arms, but the memory they can give of how, when, and why they came into existence: luxury.
–from an ad in Culinary Political Media & Shoe Polish Weekly, ca. June 1986, New Years Morning Pretzel Publishers Inc.
When butter, brown sugar, and flour combine to make a crust, and walnuts, coconut, baking powder and an egg get into a rumble and everything gets cooked at 350 degrees Fahrenheit for 12 minutes, nothing short of a miracle happens.
–from “Fun with Instigating Culinary Ingredients to Dance” by Dessert Chef Flad Washelt-Fritz, ca. 1968.
Good evening. Our car broke down a few yards back. May we come in to use your phone?
–from “Count the Pumpkin Skins,” the 1980s horror film about a vampire who gets turned into a living jackolantern, who then preys on unsuspecting teenagers.
Creeper Corner Films. Air date: October 1981
It’s the feeling you get when you traverse through a field of golden wheat ready for harvest.
It’s the sound you make when given the opportunity to bathe in hot fudge frosting.
It’s the taste on your tongue after biting into a fresh-from-the-oven oatmeal cookie.
It’s the scent of that same cookie you bit into moments before, five minutes before it was removed from the oven.
It’s the look on your rival classmate’s face at lunch, when he realizes his sad, stale, ordinary oatmeal cookies don’t measure up to what’s in what your lunchbox—————–Luxury.
—-from an ad in Microculinary, Bourbon & Shoeleather Magazine, Fall Issue, Sept 1988
The latest addition to our family of products doesn’t need an introduction. They can speak for themselves. But we’re not going to allow them to speak. It would be bittersweet. To say the least.
–from an ad in Culinary Anger Magazine, June 1987, for Luxerious cookies, now in bittersweet chocolate chip.
It’s what you think about before bed. What visits you in your most benevolent of dreams, but cannot be caught. In the darkest corner and in the sunniest of hilltops, you want to say it, on the tip of your tongue, elusive to all— except to those who are driven to pursue it with a cup of hot tea: Luxury.
-from an ad in “Culinary Golden Rectangle” magazine, May 1988, advertising “Luxurious Golden Oatmeal brand oatmeal cookies, now 25% bigger.”
It will be the sound you hear when you take your first bite. The small voice inside will tell you everything with the finish. The key word inside each spectacular artisan cookie: Luxury.
From an ad in “Culinary Robberbaron’s magazine” for “Golden Luxury Cookies” said to contain a real nugget of 24 carot gold in each cookie.
The ad went out of print in 1978 after a lawsuit was settled out of court when a consumer suffered injury due to eating the gold nugget.